LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 04 2011

Happy Lunar New Year!

Before the newness slips away, we want to wish everyone a Happy New Year!

The Lunar New Year is now underway, with festivities and parades taking place in the Asia-Pacific region and around the globe.

This is especially noteworthy for us for a couple of reasons. Our hometown of San Francisco has one of the largest Asian communities — outside Asia Pacific — in the world. Plus, Hong Kong is the headquarters of our newest brand, Denizen, which recently launched in China, India, Singapore and Korea.

As you might’ve guessed from the image above, this is the Year of the Rabbit (or Hare) for those in China and of Chinese descent. They’re saying good bye to the Year of the Tiger.

The Vietnamese, meanwhile, mark Tet — their Lunar New Year — by ringing in the Year of the Cat.

Whatever you’re celebrating, we wish you safe travels and the best that the New Year has to bring. And even if your New Year began a few weeks ago, it’s still early enough to make it a great one.

Happy New Year!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: dENiZEN®,Levi Strauss & Co.

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