LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 16 2013

Give Me Liberty!

Liberty of London is known for, among other things, its floral prints. Levi’s® is known for inventing -- and, then, innovating -- the blue jean. Put the two together and you have a collection that Glamour says could "rock your world."

Not bad, eh?

The people at Glamour -- and at other fashion publications, both print and online -- are talking about the Levi’s® Women’s Liberty Print Collection, just previewed for U.S. fashion editors.

The preview took place at – where else? – a flower shop, New York City's Flower Girl. The space was decorated with large floral arrangements inspired by the color palette and design of the Levi’s® Liberty of London fabric pattern.

Editors were given a sneak peek of the Spring 2013 collection that included jeans, jackets, vests, anoraks, bustiers and shorts.

Think you can pull it off? I think you can.

 

 

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Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Tags: Denim,Events,Fashion,Levi's®,Style

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