LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 16 2012

Get Your Bearings

A torn parachute, a bad landing, a broken back. What would you do next?

If you were Bear Grylls, you’d climb Mt. Everest.

After a life-changing accident with the British Special Services in Southern Africa that almost left him paralyzed, adventurer Bear Grylls used the powerful hope of his childhood dream to inspire his 18-month rehabilitation and become one of the youngest men in history to summit the tallest mountain on Earth at the age of 23.

It’s this indomitable spirit and courage that led the Dockers® brand to select Bear Grylls, a fan of Dockers® pants and the star of multiple extreme survival programs including the Discovery Channel’s "Man Vs. Wild,” as the new face of the Wear The Pants® campaign.

Dockers® Wear The Pants® celebrates passion, purpose and empathy – traits that make today’s men real-life heroes.

Bear Grylls wasn’t selected for just his extreme survival skills; he’s also deeply committed to his family and to the community. In 2007, Bear led a paragliding expedition and documentary, called “Bear’s Mission Everest,” that raised more than $2.4 million for Global Angels and children’s charities worldwide.

We’re thrilled to be working with Bear and look forward to sharing more of his story with you in 2012.

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Reiner Clode (not verified) - Jan 16 2012

I want to buy a pair of levi strauss blue 514 jeans sized 34/29. What can you offer me?

Editor's note: Thanks for your question. You may want to check us.levi.com and search 514. Then you can sort by size. I didn't find any 34/29s, but found several 34/30s. Perhaps that would work for you? Good luck!


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