LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Sep 06 2012

The Future is Calling

I tend to look forward . . . I like to envision what my world might look like in the year 2020 . . . And then I work backwards! Back to what actions I could take today & tomorrow to move towards 2020. Simply put, I tend to go forth.

In a world that is sometimes confusing and seemingly harder to understand, why waste time trying to predict the future . . . Let's get busy creating it.  That's how true pioneers tend to think . . . That's how Levi Strauss thought back in 1873.

In 2013, I believe we can continue to be modern day pioneers . . . We can control our destiny . . . And we can make a difference. As the new head of the Levi's® brand, I get to follow in the footsteps of true pioneers who always chose to 'go forth' boldly into the future. At Levi's®, we have always tried to live life on the edge of the modern frontier!  

How will you make a difference? Where will you be in 2020? How will you Go Forth?

I want to know . . . The World wants to know! Now is our time . . . Now is your time!  

So share your insight & inspiration on Twitter, or share your moment & image on Instagram. Use the hashtag #goforth

Posted By: James "JC" Curleigh, President, Global Levi's® Brand

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Tags: Levi's®

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William D. McCann (not verified) - Sep 07 2012
What a beautiful little girl! Did she really draw that bus? The new Picasso, it would seem. Well done Levis!!!!!! WDM

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