Sep 06 2012
I tend to look forward . . . I like to envision what my world might look like in the year 2020 . . . And then I work backwards! Back to what actions I could take today & tomorrow to move towards 2020. Simply put, I tend to go forth.
In a world that is sometimes confusing and seemingly harder to understand, why waste time trying to predict the future . . . Let's get busy creating it. That's how true pioneers tend to think . . . That's how Levi Strauss thought back in 1873.
In 2013, I believe we can continue to be modern day pioneers . . . We can control our destiny . . . And we can make a difference. As the new head of the Levi's® brand, I get to follow in the footsteps of true pioneers who always chose to 'go forth' boldly into the future. At Levi's®, we have always tried to live life on the edge of the modern frontier!
How will you make a difference? Where will you be in 2020? How will you Go Forth?
I want to know . . . The World wants to know! Now is our time . . . Now is your time!
So share your insight & inspiration on Twitter, or share your moment & image on Instagram. Use the hashtag #goforth
Posted By: James "JC" Curleigh, President, Global Levi's® Brand
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