LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jun 26 2012

Fresh Farm Fashion

A farm may not seem the most likely place to schmooze fashion editors. Unless, of course, it’s located in a fashion mecca like New York City.

But where?

On a high-rise roof, of course. That’s where you’ll find the Brooklyn Grange, a commercial organic farm that’s actually on the top of a Big Apple building.

For our teams at the Levi’s® and Dockers® brands, it was the perfect place to talk with editors from a variety of publications about our product and, of course, our company’s sustainability focus. (Think Water<Less™ and Care Tag for the Planet .)

Lucky editor Ray Sigel called it the “best night ever with Levi’s.” Perhaps because she fell in love with a chicken. Read her story here.

As the pictures attest, there are worse ways to spend an evening.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®,Events,Levi's®,Style

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