LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jun 15 2012

French Ties

We’ll let the pictures from Levi’s® new Champs Elysees store do most of the "speaking," but you need the backstory.

Last night, the Levi's® brand launched its second “Vive Les Friends” collaboration -- both to mark the opening of this new flagship store, but to also celebrate the long-time cultural connection between the United States and France.

The “friends” in this collaboration are artists Shepard Fairey (pictured left, below) and Mr. ANDRE (right, below).

The two artists, whose works of art were very much on display, chose last night’s invitation-only attendees, as well as the music for the evening.

The highlight – or “piece de resistance” – of the artists’ showcased work is a duo of large-scale sculptural installations at the store entrance. On the right at the top of this post, you see an almost fourteen-foot-tall skyscraper designed by Mr. ANDRE. On the left is a similar sized sculpture modeled after the traditional advertising columns – or “Colonne Morris” – found on the streets of Paris. It was built in collaboration with the artists and will contain original artwork by Shepard Fairey.

Enjoy the pictures! And if you’re in Paris tomorrow – Saturday – there’s a do-it-yourself workshop at the Champs Elysees store from 10 am to 2 pm. You’ll have the opportunity to join Mr. ANDRE and Shepard Fairey to create t-shirts stickers and buttons.

Behind the scenes with Mr. ANDRE and Shepard Fairey, preparing for the installation.

Trucker jackets and t-shirts, customized by the artists.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

 Bookmark and Share
 

Tags: Art,Levi's®

Before posting your comment, please read the Blog Guidelines.

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.

Before posting your comment, please read the Blog Guidelines.

We welcome your comments.

When submitting a blog comment, please consider the following guidelines:

  • Focus on the topic
  • Be constructive and considerate
  • All submissions are subject to the terms set forth in our Terms of Use

This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:

  • Obscenities, discriminatory language, or other language not suitable for a public forum
  • Advertisements, “spam” content, or references to other products, offers, or websites
  • Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
  • Critical or spiteful comments on other posts on the page or their authors

In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.