LS&Co. Unzipped

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Jul 20 2011

Explosive Art

Explosive is one way to describe the work of Portugese street artist Vhils. Not just because of the impact it has when you see it, but also because Vhils uses explosives and, yes, other, quieter tools to create it.

The Levi’s® brand recently partnered with Vhils for a series of works that recognize some pioneers of today’s Berlin. The commission honored the spirit of the brand’s “Go Forth” campaign and its new global theme, “Now is our Time.”

Those honored were:

• Joe Hatchiban, leader of Berlin’s karaoke revolution and who is also the founder of Berlin’s Bearpit Karaoke, an exciting impromptu platform that attracts thousands on a weekly basis

• Distinctive photographer Sven Marquardt who is known for his black and white images of subjects ranging from fashion and music to Berlin’s cultural landscape

• Fadi Saad, a community organizer who introduces immigrant teens to German society after himself turning his life around by acclimatizing to a new culture.

• Various and Gould who have received acclaim for a creative and social movement in Berlin that brings street art to the masses.

To learn more about these pioneers and to see how Vhils makes his street art explode on to the scene, have a look at this video:

LEVI'S® - BERLIN PRINT WORKSHOP MAKING OF from LEVI'S® on Vimeo.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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