LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 29 2011

Dockers® Takes a Cruise with Johnny Loco

Ever heard that old saying about life being a journey, not a destination?

Well, Dockers® Europe and Johnny Loco, the Dutch lifestyle designer, have teamed up to make your journey a stylish one.

Check out this limited-edition classic cruiser bike with an orange, light-weight steel frame, wide handle bars and leather saddle. It’s ideal for daily urban transportation, and the no-fuss single speed coaster brakes make it easy to handle.

Urban riders have long flocked to the region known as Benelux – which stands for Belgium, the Netherlands and Luxembourg – to find the highest quality city bike designs, such as those made by Johnny Loco.

You may want to follow your own wanderlust to Benelux too, after watching this charming video created by Dockers®  Europe and Johnny Loco to promote the bike. We can’t help but  imagine ourselves pedaling through Brussels on the cruiser, penciling architectural drawings and sipping espresso from a demitasse, just like the hip biker in the spot.

Enjoy the ride.

The Dockers® X Johnny Loco bicycle is available in select retail stores across Europe.

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Tags: Dockers®,Fashion,Style

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