LS&Co. Unzipped
Aug 06 2013
Different Kinds of “Denim Heads”
They’re both self-proclaimed “denim heads,” but Jewon and JC’s denim collections couldn’t be more different.
Jewon, above left, is a senior designer, and JC is a senior merchant – both with the Levi’s® brand. Each piece of their respective collections has a story, and, as you might expect, their collections have personal touches. In the pictures above, each showcases some denim customizations.
For Jewon, her Orange Tab, consignment-sourced pieces have been piling up since her teen years, when she fell in love with vintage 1970’s and 1980’s Levi’s jeans – her “one constant” in her wardrobe and life.
Because the pieces are such a part of her life, she keeps them even when she can no longer wear them – like her Orange Tab jeans-turned-skirt, which doesn’t fit any more.
Most of the pieces in her collection have personal touches like that skirt, but she says that what we may see as customization is, for her, usually just a repair.
She wears a piece of clothing to the end of its life. Then she alters it, so that she can keep wearing it.
JC’s collection comes in a tightly packed suitcase. Over the 30 years that he has worked for the Levi’s® brand, from Cape Town to San Francisco, JC has searched for special pieces. He worked on many of these collectibles himself.
The suitcase includes:
• Levi’s® Vintage Clothing 1933 replicas of one of the first pants to venture from the traditional five-pocket;
• Vintage five-pockets customized by South African art students in the 1990’s; and
• A Levi’s® Vintage Clothing 1950’s replica jacket from the 2001 motorcycle collection.
Though their approaches to collecting denim are different, the two agree that jeans should be kept “as original and as authentic as possible”.
You want to customize? Okay, as long as you do it only where the jean needs it.
JC advised me not to customize for the sake of customization. And Jewon added, “the place you customize becomes the focal point, so you have to really think about that addition.”
Posted By: Felice Feit, Levi Strauss & Co. Corporate Affairs Intern |
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