LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Feb 07 2012

Coming Soon: Explorers

Later this month, six lucky people from different cultures will be selected for what promises to be the journey of a lifetime. This isn’t one of those global television racing adventures. It’s part of the Denizen™ brand’s new campaign, We Are Explorers.

The lucky six will travel in pairs in search of creative inspiration for a future range of limited edition Denizen™ jeans. On the itinerary, places like the Great Wall, the Taj Mahal and Tulum’s Spring Equinox.

They could find themselves celebrating the Jaipur Holi Festival, playing fire hockey in Oaxaca or participating in a kung fu action movie in Shanghai. The casting phase to identify the chosen explorers has just wrapped up. Winners will be announced by the end of the month. The casting call video below cleverly captures what’s at stake.

It’ll be fun to travel along, vicariously, through social media. Like Denizen on Facebook to see the sights!

Bon voyage!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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