LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jul 12 2013

CNN: It All Began With...Copper Rivets

If you check in here -- LS&Co. Unzipped -- on a regular basis, you probably know that 2013 marks the 140th birthday of the Levi's® 501® jean. We've recently shared stories on the topic.

The actual birth date? May 20.

That's when a patent was issued to Levi Strauss and Jacob Davis for strengthening trousers with copper rivets. Perfect workwear for those involved in the tough job of building the American West.

The folks at CNN spoke to a couple of folks here to find out more: Vice President of Levi's® Global Design Jonathan Kirby and Levi Strauss & Co. Historian Lynn Downey. The news channel aired their story just this week, as part of its Make, Create, Innovate series, and we thought reporter Nick Glass did a fine job of sharing our company's history.

What do you think? (And yes, you'll have to watch an advert first.)

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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TJ Marsh (not verified) - Jul 15 2013
CNN....? Freaking Awesome!!!! except for the back shot of that pair of Nudie denim in the B roll... haha Great Job Kirby!!

consuelo (not verified) - Jul 12 2013
Happy first birthday, I find something unique jeans to dress well and comfortable, thanks to the innovation of their clothes and the story you shared with us. From here Colombia, South America, we are also store original LEVI'S jeans. Congratulations

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