LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 01 2011

Buy New...Or Make Do?

How old’s your cell phone? Your home computer? Your car? Your Levi’s® jeans?

According to The New York Times, you’re holding on to things longer than in the past.

As a company that makes money by selling you new things, how do we feel about that? Actually, we’re okay with it.

According to the Times:

Levi Strauss is telling customers to take steps that will actually lead them to buy fewer pairs of jeans. The Levi’s sustainability campaign urges customers to wash their jeans less often and in cold water, a move that the company says reduces water use.

“And they absolutely will last longer,” said Michael Kobori, vice president for social and environmental sustainability at Levi’s. He said the message was part of building trust with consumers and emphasizing the durability of the company’s products.

Pretty cool, huh? Care for your clothes differently and they’ll last longer.

For the record, though, the next time you are in the market for a new pair of blue jeans or khakis or any other products we sell, we definitely hope you choose one of ours. Maybe our approach to sustainability — as well as the quality and craftsmanship of the products themselves — will sway you.

You’ll find reporter Matt Richtel’s full article here. It’s an interesting read. And, for me, personally, a reminder that the 10-year-old car I’d love to replace…probably still has a few thousand miles in it.

I am in the market, though, for a new pair of blue jeans.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Levi Strauss & Co.,Social Responsibility,Style

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stephen (not verified) - Mar 07 2011

I have some old levi's jean,which with big hole on it, it made of cotton,so it is easy to be like that,and the life of jean is limited ,no matter how care you take on it.buy new product means factory has more order,farmer can plant more cotton,designer can try more idea,all is happy ,why not buy new...

Editor's note: Hi Stephen and thanks for weighing in. You're right, even a well-made pair of Levi's® can't last forever. I think the point of the New York Times article is that people are holding on to items that are still useful for a longer period of time. But there always comes a point where even your favorite pair of jeans needs to be replaced. We're ready for you when that happens -- and the farmers, factories and designers are, too!

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