LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jun 01 2012

Blue Jeans, Reborn

When Pete Goldlust reached out to us about his recycled denim art, we weren’t sure what to think. But we certainly didn’t expect anything as colorful as this!

Someplace

Pete’s the Resident Artist at the Children’s Museum of Phoenix. And his new installation, “Someplace,” is now a permanent exhibit there. It’s described as an interactive, hands-on, multisensory, otherworldly place.

It’s designed to give children opportunities for open-ended creative play – and to demonstrate the fun in making new things out of discarded materials. Like old blue jeans!

Pete collaborated with Mary Lucking on another work of art, “A Tree Grows in Scottsdale.” If you’ve ever seen Mexican “tree of life” ceramics, you’ll recognize the inspiration here.

The 20-foot-tall tree is built almost entirely of recycled materials that, in addition to blue jeans, include Hawaiian shirts, swimwear and other donated or thrift-store-purchased clothing.

The soft sculpture is a temporary installation, commissioned by Scottsdale Public Art, located in the downtown Scottsdale Civic Center arts complex.

Tell me this isn’t the coolest creature you’ve ever seen made from an old necktie!

Photo credits: A Tree Grows in Scottsdale, Pete Goldlust and Mary Lucking / Commissioned through the Scottsdale Public Art Program; Someplace, Pete Goldlust / Courtesy of the Children’s Museum of Phoenix

Pete Goldlust

Pete Goldlust and his artistic materials

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Art,Denim,Levi's®


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