LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Jan 24 2012

A Better Tomorrow? Show Us The Way.

Seriously, show us how it’s done.

The Levi’s® brand has teamed up with the American Film Institute and is calling on filmmakers to deliver a visualization of a better tomorrow.

Once you submit your treatment here, you’ll be considered to produce a five-minute short film about a tomorrow that is better than today.

There will be six winners, each of whom will receive $5,000 to make their film, as well as an additional $500 for a Levi’s® wardrobe for their cast.

Winners will also receive 10 hours with an AFI mentor, who will provide an experienced perspective. And all six films will have the opportunity to be showcased at the 2012 AFI Fest later this year. In fact, all directors will be flown to the event, all expenses paid, to present their vision in person.

AFI Fest Director Jacqueline Lyanga said the opportunity will bring the voices of emerging filmmakers to the dialogue, driving positive change in the world through their art.

Ready when you are, C.B.!

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Robert Bauer (not verified) - Jan 28 2012

It would be so much of a better tomorrow with Levi, corporation, if it went back to making available the 505 Regular Fit blue Jean, a blue jean I bought regularly. Since they took it off the market, I have ceased buying anything from Levi. Levi needs to get that blue Jean back on the market. These are not just my sentiments but the sentiments of countless others. It sees that Levi would care and take notice about this issue

Editor's note: Thanks, Robert, for your comment. I will pass it along to the Levi's® brand product managers.


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