LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Nov 18 2011

Benefit Braddock

Odds are, you know about Braddock, the former steel town outside Pittsburgh that has seen better days.

In part because of its mayor, John Fetterman, and a number of other dedicated individuals, Braddock has made something of a comeback. But there’s still much to be done – to fix what’s broken.

The Levi’s® brand decided music might help.

This past weekend, as part of an ongoing effort to support the town, the brand staged “Benefit Braddock” – three nights of music in the town’s historic Carnegie public library – the first Carnegie library ever established.

Each night, the 600-person capacity building was sold out. The library and surrounding community came to life as the music of a variety of artists poured forth. Artists included Andrew Bird (pictured above), Built to Spill, The Hold Steady, Kurt Vile, Titus Andronicus (below) and Atlas Sound.

All ticket sales went to support the town’s rebuilding efforts, as did a financial contribution made by the Levi’s® brand.

“Benefit Braddock” is a continuation of an effort by the Levi’s brand to shine a light on how vision and hard work can not only change one community, but also help to inspire people around the world.

Will the brand’s work in Braddock solve all of the town’s problems? Of course not.

But progress – even incremental – is movement in the right direction. And that’s the direction the people of Braddock are going.

Go Forth.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

 Bookmark and Share
 

Tags: Events,Levi's®,Social Responsibility

Before posting your comment, please read the Blog Guidelines.

Post new comment

The content of this field is kept private and will not be shown publicly.
By submitting this form, you accept the Mollom privacy policy.

Before posting your comment, please read the Blog Guidelines.

We welcome your comments.

When submitting a blog comment, please consider the following guidelines:

  • Focus on the topic
  • Be constructive and considerate
  • All submissions are subject to the terms set forth in our Terms of Use

This is a moderated blog. Each comment will be reviewed. We reserve the right not to post your submission if it’s off-topic or contains any of the following types of content or violates other guidelines:

  • Obscenities, discriminatory language, or other language not suitable for a public forum
  • Advertisements, “spam” content, or references to other products, offers, or websites
  • Email addresses, URLs, phone numbers, physical addresses or other forms of contact information
  • Critical or spiteful comments on other posts on the page or their authors

In addition, if you wish to share feedback with us about product selection, pricing, ordering, delivery or other customer service issues, please do not submit this feedback through this blog. Instead, contact us here.