LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

May 26 2011

Award-Winning Water<Less™ Jeans

If you’re wearing Levi’s® Water<Less™ jeans, you can walk a little taller today. Those jeans are now award-winning!

In London last night, The Guardian newspaper announced their 2011 Sustainable Business Awards. And in the category of Water, Levi Strauss & Co. won for its Water<Less™ jeans.

Here’s some of what the Guardian had to say in announcing the award:

Anyone can create a jean using less water. The real challenge facing product designers was to find innovative techniques to create the same styles and finishes the Levi's® brand is known and loved for while using a lot less water.

By making simple changes to the finishing process the company was able to come up with Water<Less™ jeans, reducing water consumption by an average of 28% and up to 96%.

And the judging panel had this to say:

"When you look at the Levi's® example it begs the question: 'Why aren't others doing this already?'"

We’re also proud to say that Levi Strauss & Co. was “long listed” in the Guardian’s Social Impact category for leading a worldwide ban on sandblasting. Sandblasting is used to give jeans and denim a distressed look, but without proper controls, it can harm workers. Learn more about our call for a ban here in a blog post from our chief supply chain officer, David Love.

You can read more about the Guardian’s first-ever Sustainable Business Awards on their website.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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