LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 19 2012

The Alpha Khaki Backstory

We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!

So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.

See what he had to say in this video.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®,Style

Before posting your comment, please read the Blog Guidelines.

Jeff Albeck (not verified) - Mar 18 2013

I just discovered the Alpha Khaki brand, and have started to replace all my old Khaki pants, buts whats up? the retail stores are running out and even Macys is out of the black in my size, 34/32. are you discontinuing this product? jax

Editor's note: Just checked online and found the black Alpha available in multiple sizes, so I think you're safe. Click here to see what I found. Glad you like the Alpha. A lot of folks are discovering it, and the collection is growing in popularity as a nice alternative to jeans.

Darren Read (not verified) - Apr 22 2012
I just bought my first two pairs of these pants and they are amazing. I know I work for the company, but I am on the jeans side of things and these pants make me never want to wear jeans again. Not really, but you get the picture.

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