LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 19 2012

The Alpha Khaki Backstory

We knew Dockers® Alpha Khaki was a hit when a friend -- who hadn't tried on Dockers® in years -- bought a pair ... and then tweeted about it!

So we reached out to the head of Dockers® global design -- Doug Conklyn -- to find out what makes the Alpha so cool.

See what he had to say in this video.

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Dockers®,Style

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Darren Read (not verified) - Apr 22 2012
I just bought my first two pairs of these pants and they are amazing. I know I work for the company, but I am on the jeans side of things and these pants make me never want to wear jeans again. Not really, but you get the picture.

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