LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Mar 11 2011

All Eyes on Japan

Update - March 22, 2011

The Levi Strauss Foundation has announced a donation of an additional $150,000 toward emergency relief efforts to help flood and earthquake victims in Japan, bringing its total donation amount to $200,000.

The Foundation’s initial $50,000 donation to the International Red Cross on the day of the earthquake has been followed by donations to the Central Community Chest of Japan, part of the United Way worldwide network, and the Japan Multicultural Relief Fund.

It's an unfortunate reality that underserved communities are often overlooked in the sweep of broader relief efforts -- even though large-scale disasters often affect these communities the most. The Central Community Chest of Japan and Japan Multicultural Relief Fund are uniquely equipped to work with the most affected communities in Japan. The Community Chest deploys resources to non-profit organizations with deep roots in local communities, while the Multicultural Relief Fund ensures that aid reaches marginalized populations, including indigenous groups, ethnic minorities and low-income people.

The Levi Strauss Foundation has donated $100,000 and $50,000 to these two groups, respectively. 

Each of these organizations, including the International Red Cross, is providing immediate aid and will also help with long-term rebuilding efforts

In addition, as an employee, I'm proud to say that the company is matching employee contributions to disaster relief efforts in Japan.

Original Post:

Like you, we’re watching the images from northern Japan with awe. The devastating tsunami unleashed by Friday’s earthquake has resulted in unimaginable destruction, and the loss of life is, as of now, said to be in the hundreds.

As people there measure their losses, work to ensure the safety of their families, and deal with the impact, aid organizations from around the world are responding. Toward that end, Levi Strauss Foundation is making an initial $50,000 contribution to the International Red Cross for immediate disaster relief efforts.

The Red Cross has also made it easy for you to contribute through your cell phone. Simply text REDCROSS to 90999 to make a $10 contribution. You’ll see the resulting charge on your next mobile phone bill.

Image: Tokyo Broadcasting System, via The New York Times

Posted By: Cory Warren, Editor, LS&Co. Unzipped

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Tags: Levi Strauss & Co.,Social Responsibility

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Mihola (not verified) - Mar 23 2011
Just got news from japan - Migrant Solidarity Network rep who got back from the disaster region - he reported some folks screamed in joy to see 190 cans of milk for the babies who were cold and hungry. This is only the first shipment... and more is surely to come, thanks to your support! In light of such tragedy, a global community coming together has been an inspiration. Planting the seed of hope to pave our recovery... together!

pundikeerthi (not verified) - Mar 14 2011
Don't worry japan. Thousands of countries are willing to help you in such a dark event. INDIA is very deeply moved by this disaster and is ready to help you in this situation. Dare to fight the war of life. INDIA is there to help you japan. Don't worry Keep faith in god

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