LS&Co. Unzipped
Dec 29 2011
2011: A Good Year for Dockers®
It was a tweet from a men’s style and culture magazine that got me to thinking about recent Dockers® press. Here’s a “for instance” from Complex:
Once the fodder for jokes about ill-fitting, pleated pants worn by dads everywhere, this brand's reputation has undergone a drastic change for the better. It kicked off the year with a series of notable designer collaborations with lauded brands like Michael Bastian, Alexander Wang, and Warriors of Radness. It also introduced new, slimmer pants in silhouettes that fit spot-on. In the course of a year, it seems Dockers have officially gone from being your dad's khakis to the new thing that's actually being worn in the streets.
In fact, Complex just put Dockers® #1 in its list of the 25 Best Men’s Style Brands of 2011.
Not bad, eh?
But Complex isn’t alone in noticing the brand and its newer silhouette during the year. You could find Dockers® on GQ magazine’s June coverboy Alexander Skarsgard, as well as adorning the bottom half of both Glee’s Darren Criss in the October InStyle and Harry Potter’s Daniel Radcliffe in the July 14 issue of TimeOut New York.
In September, none other than Vanity Fair said, “Favored by fashion editors, Dockers®’ new Alpha Khaki collection gives a fresh update to a classic favorite. The top stitching and overlock seams give the pants a tailored look, but the construction and heavier material are reminiscent of a favorite pair of jeans.”
Coolspotters.com spotted actor Daniel Pattinson in the SF Tapered Khaki. While style site Gilt not only sold Dockers®, it sang their praises in its GiltMANual blog, saying, “it’s impossible to argue these guys have really turned the ship around over the last few seasons."
Men's Health, GQ (again), the Los Angeles Times and Men's Journal all gave Dockers® plenty of attention over the course of the year, as did plenty of bloggers and other online media. UK men's style website apetogentleman.com summed up the return of Dockers® quite well:
The Dockers Alpha Khaki Collection, for me, offer the magic formula by sitting low on the waist with a slight ease in the rise. The slim, stylish thigh loses no strength with a dense and rugged construction which comfortably moulds to your body yet keeps its shape. Heavier stitching and reinforced seams marry longevity with a neat tapered leg. A harmonious blend of everything I mentioned earlier… trademark classic style, comfort, construction, fit and the perfect middle ground between smart and casual.
This morning, the Dockers® ecommerce folks sent me news that the Spring 2012 product is starting to arrive. To get a head start on what you'll see on the streets in the coming year, click here.
Posted By: Cory Warren, Editor, LS&Co. Unzipped |
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