LS&Co. Unzipped

Welcome to our blog. Here’s where you’ll find a “behind-the-seams” look at what’s going on with Levi Strauss & Co. You’ll hear from a variety of voices, from both inside and outside the company. And you have the chance to share your thoughts. So read on — and weigh in!

Apr 12 2013

100% Authentic (And 29% Recycled Plastic)

For 140 years, the Levi’s® brand has made its 501® jean with the same care, craftsmanship and attention to detail.

To that, they’ve added recycled plastic.

The Levi’s® 501® Waste<Less™ jean is limited-edition and made exclusively for EKOCYCLE™. That’s the social movement founded by legendary musician and producer will.i.am in partnership with Coca-Cola.

Each 501® Waste<Less™ jean is made with 29% post-consumer recycled content, using an average of eight recycled plastic bottles.

Just think. This year, you might be wearing one of the plastic bottles you drank from – and recycled – last year.

Yesterday’s waste. Today’s recycled materials. Tomorrow’s 501® Waste<Less™ jean.

The goal of this jean and EKOCYCLE™ is to change the way we think about recycling choices and waste.

For more, check out this video, which features will.i.am, along with Levi’s® James “JC” Curleigh and Jonathan Kirby.

Posted By: Rebecca Youngs, Associate Editor, LS&Co. Unzipped

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Tags: Denim,Fashion,Levi's®,Social Responsibility,Style

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Leigh (not verified) - Jul 11 2013
I love this idea and how Levi's is approaching sustainability in fashion! I am excited to see that the jeans are being promoted by Will.I.Am. Great work!

Ulrike Broich (not verified) - May 24 2013

Hi Thank you for the interesting article. Do you use recycled fibres from recycled jeans also? I am working on a LCA on recycled Jeans cotton so that information would be interesting for me. Thank you for your time and help. Ulrike

Editor's note: Hi Ulrike. At this time, we are not producing product made with recycled denim fiber. Thanks for your questions -- and best of luck with your life cycle analysis.

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