A Message From the CEO
A company doesn’t last 155 years by standing still. It endures by reinventing itself, always striving to delight its consumers, and by winning in the marketplace. That’s the story of Levi Strauss & Co. We started as a dry goods company and, then, 20 years later, invented the first pair of blue jeans.
And we’ve never stopped innovating.
Levi Strauss, the man, started the company catering to the needs of consumers in San Francisco, California, back in 1853. Today, we’re a global company with brands as recognizable in Brussels and Singapore as they are in our hometown.
While I’m new to the company, I’ve long been a fan, growing up with its products. It started in elementary school with Levi’s® jeans and continued with Levi’s® cords in college. When business casual arrived in the office, Dockers® quickly replaced my suits.
The brands, including Signature by Levi Strauss & Co. and our newest addition, Denizen™, aren’t the only reasons I joined the company. It takes talented and creative people to bring our brands to life every day, all around the world – people who strive to do great things, deliver amazing product and win.
The common thread we all share here? The values of Levi Strauss & Co. This is a company that integrated its sewing factories decades before the law required. We established the first code of conduct for manufacturers, ensuring the people who make our product work in a safe environment and are treated with dignity and respect. And we have long been a leader in building sustainability into everything we do.
I’m proud to be a part of Levi Strauss & Co. and humbled to have the opportunity to lead it on the next part of its journey. My colleagues and I, at all levels of the company, are committed to driving profits through principles. At the most basic level, we may make blue jeans and khakis. But the way we do so enables us to not only grow the company, but also make a difference.
Chip Bergh
President & CEO
