As Executive Vice President and President, Commercial Operations Asia Pacific, Aaron Boey is responsible for the commercial operations of  all the company’s brands in the region.  In addition, he is President, Global Denizen™ brand and a member of the company’s worldwide leadership team, an executive forum of the senior-most management that sets the global corporate strategic direction.

Boey joined the company in September 2005 as vice president and regional managing director responsible for Levi Strauss and Co.’s local businesses in Asia, excluding Japan. In September 2010, he was named president of Denizen^® and oversaw the launch of the company’s newest brand.      

Prior to joining Levi Strauss & Co., Boey was managing director for Asia of Jacuzzi Inc., a global leader in spa and hydrotherapy-related products. Before joining Jacuzzi, Inc., he held senior-level positions in large Asian and foreign multinational companies in the consumer goods and retail industries including Asia Pacific Breweries and Philips Electronics.

Boey grew up in Malaysia and holds a Bachelor of Science degree in Biological Sciences.

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