Our Archives include hundreds of historical advertisements, posters, photographs and promotional items. We invite you to browse this sampling.
Year: c1890 A lithostone, used to print our late 19th century labels.
Year: 1899 Gift with purchase, calendar with jeans image.
Year: c1900 Gift with purchase- wallet or fishing license holder made of cotton duck material.
Year: 1915 Ribbon won at 1915 Panama-Pacific International Exposition for Waist Overalls: the 501® jean.
Year: 1940s Counter card, or in-store advertising piece.
Year: c1964 45rpm record.
Year: 1970s Transistor radio.
Year: 1970s Denim football.
Year: 1970s Two Horse jigsaw puzzle.
Year: 1970s Knickerbocker Company Levi's® doll.
Year: 1974 The Levi's® edition of the American Motors Gremlin.
Memorabilia
If you have questions about old Levi’s® ads or images, we would be happy to help you discover their origins. Just send an e-mail and photograph to Lynn Downey, Levi Strauss & Co. Historian, at ldowney@levis.com and allow 1–2 weeks for a response.