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Story Ideas

Levi's® Brand

  • What's the most-often copied apparel item in history? Find out why Levi's® 501® jeans are a beloved icon worldwide.
  • Why are organic jeans important?
  • Find out what are the "must have" fits for the upcoming season.
  • What is the blueprint for all other blue jeans?

Dockers® Brand

  • Find out which PGA TOUR Professional golfer has partnered with the Dockers® brand to bring style back to the golf course.
  • Find out how the Dockers® brand is helping guys dress for all of life's occasions – Work, Weekend, Dress or Golf.
  • What does one of the leaders in apparel technology have up it's pant leg now? Learn what coconut fiber has to do with the newest Dockers® pants.

Levi Strauss Signature® Brand

  • NASCAR racing is the fastest growing sport in the United States. Learn how the Levi Strauss Signature® brand is leveraging fan loyalty to build the brand.
  • Find out how the Levi Strauss Signature® brand is helping grow the All-American Soap Box Derby, the premier youth and family racing program for nearly 70 years.
  • Now you can buy great looking jeans packed with premium styling and quality no matter what your budget is.

To explore a story idea, contact the appropriate brand or regional representative:

Brett Anderson
U.S. Levi's® Brand
212-704-3234
E-mail: banderson@levi.com

John Ordona
U.S. Dockers® Brand
415-501-7568
E-mail: jordona@levi.com

Shari Hatch
U.S. Levi Strauss Signature® Brand
415-501-6393
E-mail: shatch@levi.com